Social Media Lessons From FedEx

Over the last few weeks, at least a dozen friends have commented on the lack of activity on this blog. This was inspiration enough.

I came across this interesting post by Matt Ceniceros about how FedEx is using social media to connect with its customers. In the post, Matt explains 5 lessons :

  1. Social media expedites your ability to intelligently gather information – gather information about feelings, perceptions, reactions & customer sentiments
  2. Social media humanizes a company – establish common ground for your company & brand
  3. Social media allows you to engage in in-depth conversations – its about sharing not selling, facilitate customer conversations & influence it
  4. Social media uncovers opportunities fast – enable real time relationships with customers
  5. Social media simply takes you back to basic – its all about communicating with your customers

Read the original post here

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