Drawing a connection between the Gita, You, Inc. & Customer Mania (am reading the last 2 currently).
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Karmanyeva adhikaraste ma phaleshu kadachana
Ma karmaphalahetur bhurma te sangostvakarmani.
"Thy business is with the action only, never with its fruits;
so let not the fruits of action be thy motive, nor be thou to inaction attached."
-- Gita: Chapter II-47.
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In You, Inc., Harry Beckwith makes a point about the dots & the lines. Urging readers to focus on a dot at a time w/o worrying too much about what line comes off the dots over a period of time. Only consideration for deciding on the dot being that it should result in learning & you giving your whole into pursuing it.
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In the Yum! Brand implementation of Customer Centricity, Ken Blanchard makes a mention of the fact that taking care of customers & employees was the primary focus of initiatives. Effort & resources were spent on this area. And profitability & shareholder returns were to be a by product of the primary focus areas.
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