Creating Customer Value

Chanced upon this article on 1000Ventures. Some take aways -

• "Being good enough, is not good enough – give customers a reason to be faithful." – Graham Roberts-Phelps
• The Tao of customer value creation --- YIN (passive, accepting side) ETDBW (easy to do business with) ..looking at your business from the customers' point of view, understanding customer perceptions and making it easy for your customers to do business with you. YANG (active, aggressive side) MVA (more value-added) ...giving your customer more than you ever have before and more than they expect from you.
• "The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed." – Henry Ford

Source: http://www.1000ventures.com/business_guide/crosscuttings/customer_value_creation.html