There might be no end ..but there is always a beginning

Evangelizing customer centricity within my organization, I had a conversation wherein my colleague was highlighting to the various initiatives & plans of action organizations undertake to build customer centricity. He seemed to be aware of a lot many things that people were doing out there - but not done in his own organization. In fact he knew so many, that he didn't know where to begin himself.

I wonder if this is typical of many out there - we can so easily reel out a list of things that people ought to be doing. But when it comes to our own self, we might be non-starters (baked in the squat - as Zig puts it).

There is no end to the things one can do wrt customer centricity. But there is always a beginning. Have you found yours?